Promotion

The advertising campaign for Child and Mother. Ekaterinburg 2010 is aimed at practitioner to set a dialogue between producers and consumers.

The elements of the advertising campaign are as follows:

Direct-marketing

• Direct mailing to medical databases of the Ural and Western Siberia

• Personal invitations of chiefs of the medical establishments of Ekaterinburg and Sverdlov district

TVcommercialandbroadcasting

Distribution of information, video- and audio commercial spots at TV and radio channels in Ekaterinburg and the Ural Federal Okrug.

Advertising blocks and Articles in mass-media

In local and Federal mass-media

• In proper focused mass-media issues
• In manuals
• In social and political essays
• In Internet (placing information blocks and banners in the most-visited branch sites)

Exterioradvertising